Coca cola x walmart

Motion and stills campaign created for Coca-Cola’s Walmart retail placement

THE BRIEF

CLIENT: Coca-Cola
AGENCY: First Media and VML
ROLE: Director + Photographer

Two people toasting with Coca-Cola glasses over a holiday charcuterie spread for the Walmart campaign

This campaign was created for placement on Walmart’s Coca-Cola brand page, combining motion and stills designed to support retail conversion without losing a premium visual feel. The challenge was to make the product feel crisp, elevated and desirable while still working inside a commerce-driven environment.

Coca-Cola being poured into a branded Coca-Cola glass at a holiday-styled table for the Walmart retail campaign
Animated product loop of Coca-Cola for the Walmart retail brand page

creative aPproacH

The imagery was built around crisp product definition, warm tabletop atmosphere and controlled lighting that kept the Coke feeling cold, graphic and premium while the surrounding world felt inviting and lived in.

Hand holding a Coca-Cola Original Taste can in a styled kitchen scene for Walmart

IN MARKET

The final campaign ran on Walmart’s Coca-Cola brand page, where the work functioned as live retail-facing content rather than internal brand collateral.

Screenshots of the live Coca-Cola brand page on Walmart.com featuring the campaign imagery
Screenshot of the Walmart Coca-Cola "Festive sips for all" retail page featuring the campaign cheers shot

behind the scenes

Executed across a three-day studio production, the campaign relied on a controlled tabletop setup designed for precision lighting, repeatable framing and efficient capture across deliverables.

Camera operator working a motion-control rig during the Coca-Cola Walmart studio production
Production slate marked Coca-Cola x Walmart on day one of the campaign shoot
Camera and dolly rig positioned on the kitchen tabletop set during the Coca-Cola Walmart production
On-set monitor showing the Coca-Cola tabletop scene framed up during the Walmart studio shoot